The total number of engagements for #dream daddy in the past month was 4.88 million, the total number of searches for #dream daddy in the past month 1.55 million, and it’s been the most searched item on Tumblr this month.

I spoke with Amanda Brennan, Senior Content Insights Manager at Tumblr, who gave me a breakdown of the surge of engagement and content around Dream Daddy. From the day the Game Grumps dropped the trailer, a huge wave of fan-art and buzz immediately started pouring out. Whether you’re frantically making red-string wall collages to try to figure out how to get Christian-Youth-Group Dad’s ending or just scrolling through Tumblr, you’ve probably heard about the popularity of Dream Daddy and the huge fanbase it’s built since the game’s release last week. The dating sim has captured the hearts of its users as they try and navigate a diverse dad-dating scene while also making sure to take care of their daughter. Dream Daddy: A Dad Dating Simulator or DDADDS for short, has absolutely taken the internet by storm.