“This study reveals that San Diego Pride is an important cultural celebration as well as an economic driver that supports jobs, tourism and local businesses,” said Mayor Kevin Faulconer at a press conference releasing the study. This weekend’s annual LGBT Pride Festival and Parade will have a multi-million dollar impact on San Diego’s economy as thousands of people visit the signature event.Ī study by the San Diego State University Center for Hospitality and Tourism Research released Thursday showed that the 2014 event attracted 19,500 people from out of town and made a $10.9 million economic impact. Motorcycle riders lead the 2015 parade with the rainbow and American flags.